The older logo was a design made prior to working with the company. The design had some centering and spacing issues, but was still able to retain legibility. They wanted to remove the name from the logo to add some versatility across more professional platforms.
With entertainment being in the company name, I couldn't forget about the events. JTU hosts and collaborates on what seems an endless amount of events and mixers throughout the year. Branding across all platforms is important to establish a consistent identity within a company and for their consumers. Catch the JTU team at upcoming concerts, panels, parties and summits predominately based in the Tri-State area.